How do I add an unsubscribe link in my email?

Allowing your recipients to unsubscribe from your campaign with a single-click is best practice and is actually required to use this tool. To add an unsubscribe link to your campaign, you have two options:

  1. Plain text emails

    Add the ‘[unsubscribe]‘ tag in your email campaign.The system will automatically convert the tag into a personalized unsubscribe link.

  2. HTML emails

    Insert the tags ‘<unsubscribe>‘ and ‘</unsubscribe>‘ around the words you would like to become an unsubscribe link in the HTML source of your campaign. We will automatically convert the tags into a personalized unsubscribe link.

    For example, in the HTML source code of your email you might have:

    If you are no longer interested, you can <unsubscribe>unsubscribe instantly</unsubscribe>

You can also customize the page that someone is redirected to when they Unsubscribe. Just click on "Unsubscribe Options" from your Subscribe list page and add the URL of your own unsubscribe page under "Redirect unsubscribers to your own confirmation page".

This page also allows you to add an unsubscribe form to your own web site. Just copy and paste the supplied HTML and you’re done.

Styling your unsubscribe link with CSS

By adding a style="" attribute to the unsubscribe tag, we will automatically add that inline CSS to the unsubscribe link for each of your recipients.

For example, let’s say we want to make our unsubscribe link blue and in size 11 font. We’d use the following code:

<unsubscribe style="font-size:11px; color:#4fb5e9;">Unsubscribe</unsubscribe> from our monthly newsletter list

This will create an unsubscribe link that looks like:

<a href="" style="font-size:11px; color:#4fb5e9;">Unsubscribe</a> from our monthly newsletter.

Note: Make sure to have your unsubscribe link in the same language as the rest of your email

If your campaign does not have an unsubscribe link, an English one will be added to the bottom of your email automatically. If your campaign is not in English, then the link won’t make sense in the context of your page.

In that case, you need to add your own unsubscribe link using the code above, in your own language. This is important in avoiding confusion for your recipients, and is a requirement of using this software.