How do I add a forward-to-a-friend link to my campaigns?

A forward to a friend link encourages your recipients to pass your campaign around to other friends and colleagues.

When a recipient clicks your forward to a friend link, they are taken to a simple page (pictured below) where they can specify the names and email addresses of up to 5 friends at a time to send your campaign to. This page is non-branded and located at our domain.

The best part is, you can track who is forwarding your campaign and how many people they are forwarding to from your campaign reports.

36 Forward To A Friend

How can I do it?

Adding a forward to a friend link is as simple as adding the following tag to the content of your campaign:

HTML emails

<forwardtoafriend>your link text or image here</forwardtoafriend>

Text emails


When your campaign is sent, these links will automatically be converted into a custom forward to a friend link.

Add inline CSS to your forward to a friend link

By adding a style="" attribute to the forward to a friend tag, we will automatically add that inline CSS to the link for each of your recipients.

For example, let’s say we want to make our forward to a friend link blue and in size 11 font. We’d use the following code:

<forwardtoafriend style="font-size:11px; color:#4fb5e9;">Forward this email to a friend</forwardtoafriend>

This will create a forward to a friend link that will look like:

<a href="" style="font-size:11px; color:#4fb5e9;">Forward this email to a friend</a>

How do I measure these forwards?

If you send a campaign with a forward to a friend link, a Forward to a Friend Activity Report is available in your campaign reports. This report lists all the recipients that forwarded your email, as well as how many people they forwarded it to.

For privacy reasons, we do not record or show in your reports the email addresses that your campaign was forwarded to. Those people have not given permission for their email addresses to be used.

Please note that this report will only be available after a recipient forwards your campaign – the first time that happens for a campaign, the forwards report will appear.

What happens to personalization tags when the email is forwarded?

Any personalization (like name or email address or custom fields) will be maintained in the forwarded email, so it will look exactly like the email the original recipient received.